Wednesday, May 11, 2011

LACOSTE SHOES, by ZAHA HADID, London, UK 2009


Photography © Courtesy of Lacoste

PROGRAM:

Limited Edition Footwear for Women & Men + Unisex Diffusion Footwear
CLIENT:
Lacoste
CONCEPT:
The Zaha Hadid for Lacoste footwear collaboration began with a digitized interpretation of surfaces with repeated
patterns. The design expression behind the collaboration with Lacoste footwear allows the evolution of dynamic fluid grids. When wrapped around the shape of a foot, these expand and contract to negotiate and adapt to the body ergonomically. In doing so a landscape emerges, undulating and radiating as it merges seamlessly with the body. The digital landscape is translated into a tactile landscape by a series of metal plates depicting the desired wave pattern. These plates were subsequently utilised to apply a combination of heat embossing and debossing techniques to the calf leather, thus rendering the topography in relief. This resulting topography gradually emerges on the uppers as it curves around the top and exterior fascia of each shoe, and fades across the straps. A 2D plan drawing of the 3D pattern is replicated on the sole of the shoe.
The continuity and fluidity in the design are enhanced by the minimum depth of the sole and the seamless strap closure system. The limited edition closure system features a bi-stable snapping metal band encased in the leather mstrap at the upper-most end. This responsive band gently wraps and secures itself at ankle height in the men’s limited edition and at knee height in the women’s limited edition. The unique Zaha Hadid for Lacoste logo appears on the side of the heel and on the in-sock.The women’s boots are available in black and purple, while the men’s come in black and navy.
PHOTOGRAPHY:

Photography © Courtesy of Lacoste

Photography © Courtesy of Lacoste

Photography © Courtesy of Lacoste

Photography © Courtesy of Lacoste
RENDERS:

Render © Zaha Hadid Architects

Render © Zaha Hadid Architects
ARCHITECT:
ZAHA HADID ARCHITECTS
DESIGN: Zaha Hadid with Patrik Schumacher
PROJECT DIRECTOR: Woody Yao
DESIGN LEADER: Maria Araya
PROJECT TEAM: Danilo Arsic, Margarita Yordanova Valova, Maha Kutay, Nick Armitage, Dylan Davies

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